Scott Chandler

Portfolio & Field Notes

Scott Chandler. Engineering the systems behind smarter marketing.

Fifteen-plus years in technical operations and systems leadership - DevOps, cloud infrastructure, API integrations, automation pipelines, SQL reporting, and technical SEO across agency and SaaS environments. Currently VP of Revenue Systems & Automation Engineering at VonClaro.

See the work Read the journal

01 - About

Engineering, with intent.

Developing the operational backbone for revenue teams - Laravel dashboards, Python pipelines, AI integrations, and cloud infrastructure.

Today I lead Revenue Systems & Automation Engineering at VonClaro, designing the reporting and AI orchestration layers that turn fragmented marketing data into clean executive decisions. Before that I ran Chandler Digital for seven years as a technical SEO and systems consultant, and spent eleven years inside a Waterloo agency learning how campaigns actually break - and how to build the tooling that keeps them from breaking again.

  • Based Waterloo Region, Ontario, Canada
  • Focus Revenue Systems · Technical SEO · AI Automation
  • Stack Laravel · WordPress · Python · AWS · GCP · OpenAI · Claude
  • Availability Open for select consulting through VonClaro - 2026

02 - Practice Areas

What I build and create.

Laravel · OAuth

Reporting Dashboards

Centralized Laravel systems for SEO monitoring, attribution, and executive reporting.

OpenAI · Claude

AI Operational Workflows

Schema-driven prompting for YoY analysis, automated reporting, and structured data.

Technical SEO

Migrations & CWV

Crawl analysis, redirect mapping, schema architecture, LCP/CLS/INP diagnostics.

Python · APIs

Automation Pipelines

API ingestion, analytics normalization, workflow automation across revenue ops.

AWS · GCP

Cloud Infrastructure

OAuth, DNS, deployment configuration, and DevOps automation across cloud environments.

WordPress · Webflow

Web Builds & Migrations

Custom WordPress themes, plugin architecture, Webflow sites, and complex platform migrations.

Search · Strategy

SEO

Technical audits, metadata and on-page optimization, schema architecture, internal linking, and content gap analysis.

Google Ads · Microsoft Ads

SEM

Campaign architecture, conversion tracking, attribution analysis, and paid search optimization.

Strategy · Distribution

Content Marketing

Topic clusters, editorial calendars, AI-assisted production, and performance-driven content refreshes.

Design · Brand

Graphic Design & Print

Logo and brand identity, marketing collateral, print-ready layouts, and visual systems that travel from web to press.

Editorial · Voice

Journalism & Editorial

Long-form articles, technical writing, branded editorial, and narrative content with a journalistic rigor and a strong authorial voice.

03 - Journal

Notes from the workshop.

Working notes on the projects, problems, and small craft details I keep running into.

Loading posts…

See all posts →

04 - Contact

Let's make something good.

Have a project, an interesting problem, or just want to compare notes? Connect with me on LinkedIn and send a message - happy to chat.

Connect on LinkedIn

or find me elsewhere